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Assessing and formulating strategy

Assessing and formulating strategy
Paper図書
volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh ShankarSage2016
Other Libraries in Japan
  • Author HeadingDay, George S. Kumar, V. Farris, Paul Wensley, Robin Shankar, Venkatesh Sheth, Jagdish N.

Handbook of marketing strategy : cased : pbk

Handbook of marketing strategy : cased : pbk
Paper図書
edited by Venkatesh Shankar and Gregory S. CarpenterEdward Elgarc2012
Other Libraries in Japan
  • Author HeadingShankar, Venkatesh Carpenter, Gregory S.

Creating and managing the product mix

Creating and managing the product mix
Paper図書
volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan VaradarajanSAGE2012
Other Libraries in Japan
  • Author Heading...th, Jagdish N. Shankar, Venkatesh Bayus, Barry L. Jayachandran,...

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Paper図書
J. Jeffrey Inman, Venkatesh Shankar, and Rosellina FerraroMarketing Science Institute2002
Other Libraries in Japan
  • Author HeadingInman, J. Jeffrey Shankar, Venkatesh Ferraro, Rosellina Marketing ...

Marketing spending for new product introduction : entrant strategy and incumbent response

Marketing spending for new product introduction : entrant strategy and incumbent response
Paper図書
Venkatesh ShankarMarketing Science Institute1998
Other Libraries in Japan
  • Author HeadingShankar, Venkatesh

Dimensions and determinants retailer pricing strategy and tactics

Dimensions and determinants retailer pricing strategy and tactics
Paper図書
Venkatesh Shankar, Ruth N. BoltonMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingShankar, Venkatesh Bolton, Ruth N. 日本マーケティング・サイエ...

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