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Search results 8

The future of branding : hb

The future of branding : hb
Paper図書
edited by Rajendra K. Srivastava, Gregory Metz ThomasSage2016
Other Libraries in Japan
  • Author HeadingSrivastava, Rajendra K. Thomas, Gregory Metz

Competitive markets : structure and behavior

Competitive markets : structure and behavior
Paper図書
volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary LabkinSage2016
Other Libraries in Japan
  • Author HeadingDay, George S. Shocker, Allan D. Srivastava, Rajendra K. Labkin, Mary Sheth, Jagdish N...

Market-based assets and shareholder value : a framework for analysis

Market-based assets and shareholder value : a framework for analysis
Paper図書
Rajendra K. Srivastava, Tasadduq A. Shervani, Liam FaheyMarketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingSrivastava, Rajendra K. Shervani, Tasadduq A. Fahey, ...

Consider uncertainty and implementation in evaluating market information systems : working paper

Consider uncertainty and implementation in evaluating market information systems : working paper
Paper図書
Elliot Maltz and Rajendra K. SrivastavaMarketing Science Institutec1994
Other Libraries in Japan
  • Author HeadingMaltz, Eliot Srivastava, Rajendra K. Marketing Science Institute

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava
Paper図書
Marketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingMahajan, Vijay Rao, Vithala R. Srivastava, Rajendra K. Marketing Science Institute

Brand equity : a perspective on its meaning and measurement

Brand equity : a perspective on its meaning and measurement
Paper図書
Rajendra K. Srivastava and Allan D. ShockerMarketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingSrivastava, Rajendra K. Shocker, Allan D. Marketing S...

Analytic approaches to product and marketing planning : the second conference : proceedings of conference

Analytic approaches to product and marketing planning : the second conference : proceedings of conference
Paper図書
cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. ShockerMarketing Science Institute1982
Other Libraries in Japan
  • Author HeadingSrivastava, Rajendra K. Shocker, Allan D. Marketing S...

Brand equity : a perspective on its meaning and measurement

Brand equity : a perspective on its meaning and measurement
Paper図書
Rajendra K. Srivastava, Allan D. ShockerIn-house reproduction
Other Libraries in Japan
  • Author HeadingSrivastava, Rajendra K. Shocker, Allan D. Marketing S...

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