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Customer and consumer insights

Customer and consumer insights
Paper図書
volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard StaelinSage2016
Other Libraries in Japan
  • Author Heading...ann, Donald R. Staelin, Richard Sheth, Jagdish N.

Stuck in the past : why managers persist with new product failures

Stuck in the past : why managers persist with new product failures
Paper図書
Eyal Biyalagorsky, William Boulding, Richard StaelinMarketing Science Institute1998
Other Libraries in Japan
  • Author HeadingBiyalagorsky, Eyal Boulding, William Staelin, Richard

Criteria for assessing research on the effects of marketing communications : working paper

Criteria for assessing research on the effects of marketing communications : working paper
Paper図書
Paul N. Bloom, Julie Edell, and Richard StaelinMarketing Science Institutec1994
Other Libraries in Japan
  • Author HeadingBloom, Paul N. Edell, Julie Staelin, Richard Marketing Science Institute

The long-term differentiation value of marketing communication actions

The long-term differentiation value of marketing communication actions
Paper図書
William Boulding, Eunkyu Lee, Richard StaelinMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingBoulding, William Lee, Eunkyu Staelin, Richard Marketing Science Institute

Nutrition information in the supermarket

Nutrition information in the supermarket
Paper図書
by J. Edward Russo, Richard Staelin, Gary J. Russell and Barbara L. MetcalfMarketing Science Institute1985
Other Libraries in Japan
  • Author HeadingRusso, J. Edward Staelin, Richard Russell, Gary J. (Gary John) ...

Consumer protection legislation and the U.S. food industry

Consumer protection legislation and the U.S. food industry
Paper図書
Melvin J. Hinich, Richard StaelinPergamon Pressc1980
Other Libraries in Japan
  • Author HeadingHinich, Melvin J. Staelin, Richard

Information seeking and duration of the purchase decision process for new cars and major household appliances

Information seeking and duration of the purchase decision process for new cars and major household appliances
Microform図書
Staelin, RichardUniversity Microfilms1969
Other Libraries in Japan
  • Author HeadingStaelin, Richard

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