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The price-quality-value relationship

The price-quality-value relationship
Paper図書
volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. ZeithamlSage2011
Other Libraries in Japan
  • Author Heading...Rao, Akshay R. Urbany, Joel E. Zeithaml, Valarie A.

Justifying profitable pricing

Justifying profitable pricing
Paper図書
Joel E. UrbanyMarketing Science Institute2000
Other Libraries in Japan
  • Author HeadingUrbany, Joel E. Marketing Science Institute

Competitive reactions and modes of comtetitive reasonings : downplaying the unpredictable?

Competitive reactions and modes of comtetitive reasonings : downplaying the unpredictable?
Paper図書
Joel E. Urbany, David B. Montgomery, and Marian MooreMarketing Science Institutec2001
Other Libraries in Japan
  • Author HeadingUrbany, Joel E. Montgomery, David Bruce Moore...

New frontiers in competitive decision making : toward a research agenda : conference on competitive desicion making June 6-8, 1997, Charleston, South Carolina

New frontiers in competitive decision making : toward a research agenda : conference on competitive desicion making June 6-8, 1997, Charleston, South Carolina
Paper図書
prepared by Alan J. Malter ; organized by Joel E. UrbanyMarketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingMalter, Alan J. Urbany, Joel E. Marketing Science Institute

Consumer knowledge of normal prices : an exploratory study and framework

Consumer knowledge of normal prices : an exploratory study and framework
Paper図書
by Joel E. Urbany and Peter R. DicksonMarketing Science Institutec1990
Other Libraries in Japan
  • Author HeadingUrbany, Joel E. Dickson, Peter R. Marketing S...

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