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Creating value with data analytics in marketing : mastering data science : pbk 2nd ed

Creating value with data analytics in marketing : mastering data science : pbk 2nd ed
Paper図書
Peter C. Verhoef ... [et al.]Routledge2022
Other Libraries in Japan
  • Author HeadingVerhoef, Peter C.

Creating value with data analytics in marketing : mastering data science : hbk 2nd ed

Creating value with data analytics in marketing : mastering data science : hbk 2nd ed
Paper図書
Peter C. Verhoef ... [et al.]Routledge2022
Other Libraries in Japan
  • Author HeadingVerhoef, Peter C. Kooge, Edwin Walk, Natasha Wi...

Multichannel retailing : a review and research agenda

Multichannel retailing : a review and research agenda
Paper図書
Huan Liu, Lara Lobschat, Peter C. Verhoefnow Publishersc2018
Other Libraries in Japan
  • Author HeadingLiu, Huan Lobschat, Lara Verhoef, Peter C.

Consumer informational privacy : current knowledge and research directions

Consumer informational privacy : current knowledge and research directions
Paper図書
Frank T. Beke, Felix Eggers, Peter C. Verhoefnow Publishersc2018
Other Libraries in Japan
  • Author HeadingBeke, Frank T. Eggers, Felix Verhoef, Peter C.

Creating value with big data analytics : making smarter marketing decisions : pbk : hbk

Creating value with big data analytics : making smarter marketing decisions : pbk : hbk
Paper図書
Peter C. Verhoef, Edwin Kooge and Natasha WalkRoutledge2016, c2015
Other Libraries in Japan
  • Author HeadingVerhoef, Peter C. Kooge, Edwin Walk, Natasha

Loyalty programs : generalizations on their adoption, effectiveness and design

Loyalty programs : generalizations on their adoption, effectiveness and design
Paper図書
Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoefnow Publishersc2011
Other Libraries in Japan
  • Author HeadingBijmolt, Tammo H. A. Dorotic, Matilda Verhoef, Peter C.

Marketing research : new methodology

Marketing research : new methodology
Paper図書
volume editor, J. Andrew Petersen ; contributors, Morris George, Charlotte H. Mason, Peter C. VerhoefSage2012
Other Libraries in Japan
  • Author Heading..., Charlotte H. Verhoef, Peter C. Sheth, Jagdish N.

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