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The effects of cause-related marketing on customers' attitudes and buying behavior

The effects of cause-related marketing on customers' attitudes and buying behavior
Paper図書
Denise Steckstor ; with a foreword by Florian von WangenheimGabler2012
Other Libraries in Japan
  • Author HeadingSteckstor, Denise Wangenheim, Florian von

Technology acceptance of connected services in the automotive industry

Technology acceptance of connected services in the automotive industry
Paper図書
Clemens Hiraoka ; with a foreword by Florian von WangenheimGabler2009
Other Libraries in Japan
  • Author HeadingHiraoka, Clemens Wangenheim, Florian von

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services 1st ed

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services 1st ed
Paper図書
Jan H. Schumann ; with a foreword by Florian von WangenheimGabler2009
Other Libraries in Japan
  • Author HeadingSchumann, Jan H. Wangenheim, Florian von

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