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The future of marketing

The future of marketing
Paper図書
volume editor, George S. Day ; contributors, Philip Kotler, David J. Reibstein, Frederick E. WebsterSage2014
Other Libraries in Japan
  • Author Heading...tein, David J. Webster, Frederick E.

Factors affecting organizational performance : a five-country comparison / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr. (Report ; no. 97-108)

Factors affecting organizational performance : a five-country comparison / Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr. (Report ; no. 97-108)
Paper図書
Marketing Science Institutec1997.<DH226-B24>
National Diet Library
  • Author HeadingDeshpande, Rohit. Farley, John U. Webster, Frederick E.

The service-dominant logic of marketing : dialog, debate, and directions : pbk : cloth

The service-dominant logic of marketing : dialog, debate, and directions : pbk : cloth
Paper図書
Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, JrM.E. Sharpec2006
Other Libraries in Japan
  • Author HeadingLusch, Robert F. Vargo, Stephen L. Bolton, Ruth N. Webster, Frederick E.

Market-driven management : how to define, develop, and deliver customer value 2nd ed

Market-driven management : how to define, develop, and deliver customer value 2nd ed
Paper図書
Frederick E. Webster, JrJohn Wiley & Sonsc2002
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Market-driven management 2nd ed

Market-driven management 2nd ed
Paper図書
Frederick E. WebsterJohn Wiley & Sonsc2002
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Factors affecting organizational performance : a five-country comparison

Factors affecting organizational performance : a five-country comparison
Paper図書
Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.Marketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingDeshpande, Rohit Farley, John U. Webster, Frederick E. Marketing Science Institute

Market-driven management : using the new marketing concept to create a customer-oriented company

Market-driven management : using the new marketing concept to create a customer-oriented company
Paper図書
by Frederick E. Webster, JrWileyc1994
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Industrial marketing strategy : cloth : paper 3rd ed

Industrial marketing strategy : cloth : paper 3rd ed
Paper図書
Frederick E. Webster, JrWileyc1991
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis

Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
Paper図書
Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.Marketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingDeshpande, Rohit Farley, John U. Webster, Frederick E. Marketing Science Institute

The changing role of marketing in the corporation

The changing role of marketing in the corporation
Paper図書
Frederick E. Webster, Jr.Marketing Science Institutec1991
Other Libraries in Japan
  • Author HeadingWebster, Frederick E. Marketing Science Institute

Analyzing corporate cultures in approaching the global marketplace

Analyzing corporate cultures in approaching the global marketplace
Paper図書
by Frederick E. Webster, Jr. and Rohit DeshpandéMarketing Science Institutec1990
Other Libraries in Japan
  • Author HeadingWebster, Frederick E. Deshpande, Rohit Marketing Sc...

It's 1990-Do you know where your marketing is? : commentary

It's 1990-Do you know where your marketing is? : commentary
Paper図書
Frederick E. Webster, Jr.Marketing Science Institute1989
Other Libraries in Japan
  • Author HeadingWebster, Frederick E. Marketing Science Institute

Rediscovering the marketing concept

Rediscovering the marketing concept
Paper図書
by Frederick E. Webster, Jr.Marketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingWebster, Frederick E. Marketing Science Institute

Accounting for the market share-roi relationship

Accounting for the market share-roi relationship
Paper図書
by Paul W. Farris, Mark E. Parry and Frederick E. Webster, JrMarketing Science Institutec1989
Other Libraries in Japan
  • Author HeadingFarris, Paul W. Parry, Mark E. Webster, Frederick E. Marketing Science Institute

Organizational culture and marketing : defining the research agenda

Organizational culture and marketing : defining the research agenda
Paper図書
by Rohit Deshpande and Frederick E. Webster, Jr.Marketing Science Institutec1987
Other Libraries in Japan
  • Author HeadingDeshpande, Rohit Webster, Frederick E. Marketing Science Institute

Industrial marketing strategy 2nd ed

Industrial marketing strategy 2nd ed
Paper図書
Frederick E. Webster, JrWileyc1984
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Field sales management

Field sales management
Paper図書
Frederick E. Webster, Jr.Wileyc1983
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

Marketing management casebook 4th ed

Marketing management casebook 4th ed
Paper図書
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, JrR.D. Irwin1984
Other Libraries in Japan
  • Author HeadingDavis, Robert Tyrrell Boyd, Harper W. Webster, Frederick E.

Top management views of the marketing function

Top management views of the marketing function
Paper図書
Frederick E. WebsterMarketing Science Institutec1980
Other Libraries in Japan
  • Author HeadingWebster, Frederick E.

New directions in marketing : proceedings, June 14-16, 1965

New directions in marketing : proceedings, June 14-16, 1965
Paper図書
ed. by Frederick E. Webster, JrWorld Scholar1981
Other Libraries in Japan
  • Author HeadingAmerican Marketing Association Webster, Frederick E.
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