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Marketing in the firm and society

Marketing in the firm and society
Paper図書
volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie ZeithamlSage2016
Other Libraries in Japan
  • Author Heading...tein, David J. Wilkie, William L. Malcolm, Robert Zeithaml, Val...

Scholarship and creativity

Scholarship and creativity
Paper図書
volume editor, William L. Wilkie ; contributors, Phil Harris, Sidney J. Levy, Brian WansinkSage2015
Other Libraries in Japan
  • Author HeadingHolbrook, Morris B. Wilkie, William L. Harris, Phil Levy, Sidney J. ...

Broadening the concept and applications of marketing

Broadening the concept and applications of marketing
Paper図書
volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald ZaltmanSAGE2012
Other Libraries in Japan
  • Author Heading...th, Jagdish N. Wilkie, William L. Andreasen, Alan R. Levy, Sidn...

Explorations of marketing in society

Explorations of marketing in society
Paper図書
Gregory T. Gundlach, Lauren G. Block, William L. WilkieThomsonc2007
Other Libraries in Japan
  • Author HeadingGundlach, Gregory T. (Gregory Thomas) Block, Lauren G. Wilkie, William L.

Consumer behavior 3rd ed

Consumer behavior 3rd ed
Paper図書
William L. WilkieWileyc1994
Other Libraries in Japan
  • Author HeadingWilkie, William L.

Factors affecting information search for consumer durables

Factors affecting information search for consumer durables
Paper図書
William E. Baker and William L. WilkieMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingBaker, William E. Wilkie, William L. Marketing Science Institute

Family decision-making for household durable goods

Family decision-making for household durable goods
Paper図書
William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep AssarMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingWilkie, William L. Moore-Shay, Elizabeth S. Assa...

Consumer behavior pbk 2nd ed

Consumer behavior pbk 2nd ed
Paper図書
William L. WilkieWileyc1990
Other Libraries in Japan
  • Author HeadingWilkie, William L.

Marketing and advertising regulation : the Federal Trade Commission in the 1990s : hbk : pbk

Marketing and advertising regulation : the Federal Trade Commission in the 1990s : hbk : pbk
Paper図書
edited by Patrick E. Murphy and William L. WilkieUniversity of Notre Damec1990
Other Libraries in Japan
  • Author HeadingMurphy, Patrick E. Wilkie, William L.

Consumer behavior

Consumer behavior
Paper図書
William L. WilkieWileyc1986
Other Libraries in Japan
  • Author HeadingWilkie, William L.

Shopping for appliances : consumers' strategies and patterns of information search

Shopping for appliances : consumers' strategies and patterns of information search
Paper図書
by William L. Wilkie and Peter R. DicksonMarketing Science Institute1985
Other Libraries in Japan
  • Author HeadingWilkie, William L. Dickson, Peter R.

"Life cycle cost" : consumer information for energy decisions

"Life cycle cost" : consumer information for energy decisions
Paper図書
by R. Bruce Hutton and William L. WilkieMarketing Science Institutec1980
Other Libraries in Japan
  • Author HeadingHutton, R. Bruce Wilkie, William L.

The consumption of household durables : a behavioral review

The consumption of household durables : a behavioral review
Paper図書
by Peter R. Dickson and William L. WilkieMarketing Science Institute1978
Other Libraries in Japan
  • Author HeadingDickson, Peter R. Wilkie, William L. Marketing Science Institute

Advances in consumer research : proceedings of the Association for Consumer Research ... annual conference v. 6 : 9th v. 7 : 10th v. 8 : 11th v. 10 : 13th v. 11 : 14th index 1970-1979 index for volumes 7-11

Advances in consumer research : proceedings of the Association for Consumer Research ... annual conference v. 6 : 9th v. 7 : 10th v. 8 : 11th v. 10 : 13th v. 11 : 14th index 1970-1979 index for volumes 7-11
Paper図書
Association for Consumer Researchc1979-c1984
Other Libraries in Japan
  • Author HeadingWilkie, William L. Olson, Jerry C. Monroe, Kent ...

An overview of market segmentation : behavioral concepts and research approaches

An overview of market segmentation : behavioral concepts and research approaches
Paper図書
by William L. Wilkie and Joel B. CohenMarketing Science Institute1977
Other Libraries in Japan
  • Author HeadingWilkie, William L. Cohen, Joel B.

Consumer information processing : perspectives and implications for advertising

Consumer information processing : perspectives and implications for advertising
Paper図書
by William L. Wilkie and Paul W. FarrisMarketing Science Institute1976
Other Libraries in Japan
  • Author HeadingWilkie, William L. Farris, Paul

Applying attitude research in public policy

Applying attitude research in public policy
Paper図書
William L. WilkieMarketing Science Institute1975
Other Libraries in Japan
  • Author HeadingWilkie, William L.

Consumer information processing research : product labeling

Consumer information processing research : product labeling
Paper図書
by William L. WilkieMarketing Science Institute1975
Other Libraries in Japan
  • Author HeadingWilkie, William L.

How consumers use product information : an assessment of research in relation to public policy needs

How consumers use product information : an assessment of research in relation to public policy needs
Paper図書
William L. Wilkie[U.S. Govt. Print. Off.][1975]
Other Libraries in Japan
  • Author HeadingWilkie, William L.

Comparison advertising : issues and prospects

Comparison advertising : issues and prospects
Paper図書
by William L. Wilkie and Paul FarrisMarketing Science Institute1974
Other Libraries in Japan
  • Author HeadingWilkie, William L. Farris, Paul
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