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耐久消費財の
ブランドスイツチ
ング構造と競争戦略に関する研究
耐久消費財のブランドスイツチング構造と競争戦略に関する研究
Paper
図書
大野, 高裕, 早稲田大学
2001-2002
<Y151-H13680537>
National Diet Library
Subject Heading
ブランドスイツチ
ング 競争戦略 マ-ケテイング 非対称多次元尺度構成法
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