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広告によるブランド評価の形成とその効果
広告によるブランド評価の形成とその効果
Digital
博士論文
障害者向け資料あり
河原, 達也
2021-03-24
National Diet Library
Subject Heading
広告効果 ブランド評価 ブランド・エクイティ 広告表現 広告クリエイティブ 長期効果 異質性 調整効果 広告情報処理
広告認知
購入意向 市場反応モデル
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