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2020s(1)

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Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour

Paper図書

Giovanni Mattia, Alessio Di Leo, Ludovica PrincipatoPalgrave Macmillanc2021

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Subject Heading...ive Dissonance Achat d'impulsion Achat d'impulsion -- Aspect psychologique Conso...
Subject Heading (ID)...ive Dissonance Achat d'impulsion Achat d'impulsion -- Aspect psychologique Conso...

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