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The effect of advertising and display : assessing the evidence

The effect of advertising and display : assessing the evidence
Paper図書
Robert EastKluwer Academic Publishersc2003
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Psychological aspects Advertising -- Research -- Methodology
  • Subject Heading (ID)Advertising Advertising -- Psychological aspects Advertising -- Research -- Methodology

Successful advertising research methods

Successful advertising research methods
Paper図書
Jack Haskins & Alice KendrickNTC Business Booksc1993
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research -- Methodology
  • Subject Heading (ID)Advertising -- Research -- Methodology

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