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edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards DemingAmerican Marketing Association1990

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Subject Heading...tes -- History Advertising -- Research -- United States -- History Politz, Alfred, d. 1982-
Subject Heading (ID)...tes -- History Advertising -- Research -- United States -- History Politz, Alfred, d. 1982-

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