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Optimal institutional mechanisms for funding generic advertising : an experimental analysis

Paper図書

by Kent D. Messer, Todd M. Schmit and Harry M. KaiserDept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University[2004]

Other Libraries in Japan

Subject HeadingAdvertising -- Generic products -- Econometric models Advertising campaigns -- Econometric models
Subject Heading (ID)Advertising -- Generic products -- Econometric models Advertising campaigns -- Econometric models

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