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Managing biotechnology : from science to market in the digital age : [pbk.]

Managing biotechnology : from science to market in the digital age : [pbk.]
Paper図書
Françoise Simon, Glen Giovannetti ; [foreword by Philip Kotler]Wiley2017
Other Libraries in Japan
  • Subject HeadingBiotechnology industries Biotechnology -- Marketing Pharmaceutical biotechnology ...
  • Subject Heading (ID)Biotechnology industries Biotechnology -- Marketing Pharmaceutical biotechnology ...

Building global biobrands : taking biotechnology to market

Building global biobrands : taking biotechnology to market
Paper図書
Françoise Simon, Philip Kotler ; foreword by Kevin SharerFree Pressc2003
Other Libraries in Japan
  • Subject HeadingBiotechnology industries Biotechnology -- Marketing Pharmaceutical biotechnology ...
  • Subject Heading (ID)Biotechnology industries Biotechnology -- Marketing Pharmaceutical biotechnology ...

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