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The psychology of marketing : cross-cultural perspectives

The psychology of marketing : cross-cultural perspectives
Paper図書
Gerhard Raab ... [et al.]Gowerc2010
Other Libraries in Japan
  • Subject Heading...ogical aspects Consumer's preferences -- Cross-cultural studies
  • Subject Heading (ID)...ogical aspects Consumer's preferences -- Cross-cultural studies

Product-country images : impact and role in international marketing

Product-country images : impact and role in international marketing
Paper図書
Nicolas Papadopoulos, Louise A. Heslop, editorsRoutledge2014, c1993
Other Libraries in Japan

Creating images and the psychology of marketing communication : cloth

Creating images and the psychology of marketing communication : cloth
Paper図書
edited by Lynn R. Kahle & Chung-Hyun KimLawrence Erlbaum Associates2006
Other Libraries in Japan

Product-country images : impact and role in international marketing : pbk

Product-country images : impact and role in international marketing : pbk
Paper図書
Nicolas Papadopoulos, Louise A. Heslop, editorsInternational Business Pressc1993
Other Libraries in Japan

Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
Paper図書
by N.G. Papadopoulos ... [et al.]Marketing Science Institutec1987
Other Libraries in Japan

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