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The impact of discounts on subjective product evaluations

The impact of discounts on subjective product evaluations
Microform図書
Chapman, Joseph DavidU.M.I.1987
Other Libraries in Japan
  • Subject HeadingManufactures -- Evaluation Manufactures -- Costs Coupons (Retail trade) Manufactures -- Research
  • Subject Heading (ID)Manufactures -- Evaluation Manufactures -- Costs Coupons (Retail trade) Manufactures -- Research

Coupons as price discrimination devices : a theoretical perspective and empirical analysis

Coupons as price discrimination devices : a theoretical perspective and empirical analysis
Microform図書
Narasimhan, ChakravarthiUniversity Microfilms International1982
Other Libraries in Japan
  • Subject HeadingCoupons (Retail trade)
  • Subject Heading (ID)Coupons (Retail trade)

Consumers' coupon usage behavior : a causal modeling approach

Consumers' coupon usage behavior : a causal modeling approach
Microform図書
Kavas, AlicanUniversity Microfilms International1981
Other Libraries in Japan
  • Subject HeadingCoupons (Retail trade) Rebates -- United States Cons...
  • Subject Heading (ID)Coupons (Retail trade) Rebates -- United States Cons...

Incentives in marketing

Incentives in marketing
Paper図書
George Meredith, Robert P. FriedNational Premium Sales Executives Education Fundc1977
Other Libraries in Japan
  • Subject HeadingMarketing Bonus system Coupons (Retail trade) Premiums (Retail trade)
  • Subject Heading (ID)Marketing Bonus system Coupons (Retail trade) Premiums (Retail trade)

Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge

Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge
Paper図書
Marketing Science Institute1985
Other Libraries in Japan
  • Subject HeadingSales promotion -- Congresses Coupons (Retail trade) -- Congresses
  • Subject Heading (ID)Sales promotion -- Congresses Coupons (Retail trade) -- Congresses

Der Kaufscheinbegriff

Der Kaufscheinbegriff
Paper図書
von Karl-Heinz FezerC.H. Beck1989
Other Libraries in Japan
  • Subject Heading...Germany (West) Coupons (Retail trade) -- Germany (West) Direct sell...
  • Subject Heading (ID)...Germany (West) Coupons (Retail trade) -- Germany (West) Direct sell...

A dynamic probit model of brand choice : model development and application to consumer dealing

A dynamic probit model of brand choice : model development and application to consumer dealing
Microform図書
Sugita, YoshihiroUniversity Microfilms International1986
Other Libraries in Japan
  • Subject Heading...matical models Coupons (Retail trade) -- Mathematical models Market...
  • Subject Heading (ID)...matical models Coupons (Retail trade) -- Mathematical models Market...

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