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Services marketing : people, technology, strategy : hbk 9th ed

Services marketing : people, technology, strategy : hbk 9th ed
Paper図書
Jochen Wirtz, Christopher LovelockWorld Scientific Publishingc2022
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Services marketing : people, technology, strategy : pbk. 9th ed

Services marketing : people, technology, strategy : pbk. 9th ed
Paper図書
Jochen Wirtz, Christopher LovelockWorld Scientificc2022
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Service marketing strategies for small and medium enterprises : emerging research and opportunities : hardcover

Service marketing strategies for small and medium enterprises : emerging research and opportunities : hardcover
Paper図書
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan HossainBusiness Science Reference, an imprint of IGI Globalc2019
Other Libraries in Japan
  • Subject HeadingSmall business -- Customer services Small business marketing Customer services -- Marketing
  • Subject Heading (ID)Small business -- Customer services Small business marketing Customer services -- Marketing

Services marketing : people, technology, strategy : pbk : hardcover 8th ed

Services marketing : people, technology, strategy : pbk : hardcover 8th ed
Paper図書
Jochen Wirtz, Christopher LovelockWorld Scientificc2016
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Services marketing : people, technology, strategy 7th ed

Services marketing : people, technology, strategy 7th ed
Paper図書
Christopher Lovelock, Jochen WirtzPrentice Hallc2011
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Services marketing : people, technology, strategy 6th ed

Services marketing : people, technology, strategy 6th ed
Paper図書
Christopher Lovelock, Jochen WirtzPearson/Prentice Hallc2007
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Customer equity : building and managing relationships as valuable assets

Customer equity : building and managing relationships as valuable assets
Paper図書
Robert C. Blattberg, Gary Getz, Jacquelyn S. ThomasHarvard Business School Pressc2001
Other Libraries in Japan
  • Subject HeadingRelationship marketing Customer services -- Marketing Customer relations Customer l...
  • Subject Heading (ID)Relationship marketing Customer services -- Marketing Customer relations Customer l...

Handbook of services marketing & management : hbk : pbk

Handbook of services marketing & management : hbk : pbk
Paper図書
Teresa A. Swartz, Dawn Iacobucci, editorsSagec2000
Other Libraries in Japan
  • Subject Heading... -- Management Customer services -- Marketing Customer services -- Manageme...
  • Subject Heading (ID)... -- Management Customer services -- Marketing Customer services -- Manageme...

Services marketing management : a strategic perspective : pbk 2nd ed

Services marketing management : a strategic perspective : pbk 2nd ed
Paper図書
Hans Kasper, Piet van Helsdingen, Mark GabbottJohn Wileyc2006.
Other Libraries in Japan
  • Subject HeadingService industries -- Marketing -- Management Customer services -- Marketing -- Management
  • Subject Heading (ID)Service industries -- Marketing -- Management Customer services -- Marketing -- Management

Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management

Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management
Paper図書
edited by William J. Glynn and James G. BarnesJohn Wileyc1995
Other Libraries in Japan
  • Subject Heading...s -- Marketing Customer services -- Marketing
  • Subject Heading (ID)...s -- Marketing Customer services -- Marketing

Marketing high technology services

Marketing high technology services
Paper図書
Colin V. SowterGowerc2000
Other Libraries in Japan
  • Subject HeadingConsulting engineers High technology industries -- Customer services -- Marketing
  • Subject Heading (ID)Consulting engineers High technology industries -- Customer services -- Marketing

Services marketing management : an international perspective

Services marketing management : an international perspective
Paper図書
by Hans Kasper, Piet van Helsdingen, Wouter De Vries, JrJohn Wiley1999
Other Libraries in Japan
  • Subject HeadingService industries -- Marketing -- Management Customer services -- Marketing -- Management
  • Subject Heading (ID)Service industries -- Marketing -- Management Customer services -- Marketing -- Management

Marketing strategies for design-build contracting

Marketing strategies for design-build contracting
Paper図書
William D. BoothChapman & Hallc1995
Other Libraries in Japan
  • Subject HeadingConstruction industry -- Customer services -- Marketing Building trades -- Customer services -- Marketing Design services -- Marketing
  • Subject Heading (ID)Construction industry -- Customer services -- Marketing Building trades -- Customer services -- Marketing Design services -- Marketing

Design/build marketing : strategies and procedures for the small and mid-size contractor

Design/build marketing : strategies and procedures for the small and mid-size contractor
Paper図書
William D. BoothVan Nostrand Reinholdc1992
Other Libraries in Japan
  • Subject HeadingConstruction industry -- Customer services -- Marketing Building trades -- Customer services -- Marketing Contractors' operations -- Customer services -- Marketing
  • Subject Heading (ID)Construction industry -- Customer services -- Marketing Building trades -- Customer services -- Marketing Contractors' operations -- Customer services -- Marketing

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