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Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues

Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues
Paper図書
Stephen Kerns, editorProbus Pub.c1988
Other Libraries in Japan
  • Subject HeadingFinancial institutions -- United States -- Marketing
  • Subject Heading (ID)Financial institutions -- United States -- Marketing

Marketing financial services : a strategic vision

Marketing financial services : a strategic vision
Paper図書
James H. Donnelly, Jr., Leonard L. Berry, Thomas W. ThompsonDow Jones-Irwinc1985
Other Libraries in Japan
  • Subject HeadingFinancial institutions -- Marketing Financial institutions -- United States -- Marketing
  • Subject Heading (ID)Financial institutions -- Marketing Financial institutions -- United States -- Marketing

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