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A theory of genericization on brand name change

A theory of genericization on brand name change
Paper図書
Shawn M. ClankieEdwin Mellen Pressc2002
Other Libraries in Japan
  • Subject HeadingOnomastics Brand name products Generic products
  • Subject Heading (ID)Onomastics Brand name products Generic products

Generic advertising of farm products / Rosanna Mentzer Morrison (Agricultural information bulletin ; no. 481)

Generic advertising of farm products / Rosanna Mentzer Morrison (Agricultural information bulletin ; no. 481)
Microform図書
1984<YCA-A 1.75:481>
National Diet Library
  • Subject HeadingAdvertising -- United States -- Farm produce Generic products -- United States

Drug Price Competition and Patent Term Restoration Act of 1984 : report together with minority views (to accompany H.R. 3605) (including cost estimate of the Congressional Budget Office) (Rept.)

Drug Price Competition and Patent Term Restoration Act of 1984 : report together with minority views (to accompany H.R. 3605) (including cost estimate of the Congressional Budget Office) (Rept.)
Microform図書
1984<YCA-Y 1.1/8:98-857/pt.1>
National Diet Library
  • Subject HeadingGeneric products -- United States Drugs -- Uni...

Drug Price Competition and Patent Term Restoration Act of 1984 : report together with minority views (to accompany H.R. 3605) (including cost estimate of the Congressional Budget Office) (Rept.)

Drug Price Competition and Patent Term Restoration Act of 1984 : report together with minority views (to accompany H.R. 3605) (including cost estimate of the Congressional Budget Office) (Rept.)
Microform図書
1984<YCA-Y 1.1/8:98-857/pt.2>
National Diet Library
  • Subject HeadingGeneric products -- United States Drugs -- Uni...

Optimal institutional mechanisms for funding generic advertising : an experimental analysis

Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Paper図書
by Kent D. Messer, Todd M. Schmit and Harry M. KaiserDept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University[2004]
Other Libraries in Japan
  • Subject HeadingAdvertising -- Generic products -- Econometric models Adverti...
  • Subject Heading (ID)Advertising -- Generic products -- Econometric models Adverti...

A theoretical model of generic and brand advertising

A theoretical model of generic and brand advertising
Microform図書
Chang, Julio AlbertoU.M.I.1988
Other Libraries in Japan
  • Subject HeadingAdvertising -- Agriculture Brand name products Generic products
  • Subject Heading (ID)Advertising -- Agriculture Brand name products Generic products

Private labels : store brands & generic products

Private labels : store brands & generic products
Paper図書
Philip B. FitzellAVI Pub. Co.c1982
Other Libraries in Japan
  • Subject HeadingGeneric products Brand name products
  • Subject Heading (ID)Generic products Brand name products

Commodity promotion programs in the United States

Commodity promotion programs in the United States
Paper図書
by Philip R. Vande Kamp and Harry M. KaiserDept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University[1999]
Other Libraries in Japan
  • Subject Heading...Advertising -- Generic products -- United States
  • Subject Heading (ID)...Advertising -- Generic products -- United States

Un pavé dans la marque

Un pavé dans la marque
Paper図書
Etienne Thil, Claude BarouxFlammarionc1983
Other Libraries in Japan
  • Subject Heading...ty of products Generic products Advertising -- Psychological ...
  • Subject Heading (ID)...ty of products Generic products Advertising -- Psychological ...

Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs
Paper図書
Olan D. Forker and Ronald W. WardLexington Booksc1993
Other Libraries in Japan
  • Subject Heading... United States Generic products -- United States Advertising ...
  • Subject Heading (ID)... United States Generic products -- United States Advertising ...

Consumer preferences for national brand and generic brand grocery products in the greater San Diego area

Consumer preferences for national brand and generic brand grocery products in the greater San Diego area
Microform図書
Anwar, Syed TariqU.M.I.1988
Other Libraries in Japan
  • Subject Heading...a -- San Diego Generic products -- California -- San Diego Br...
  • Subject Heading (ID)...a -- San Diego Generic products -- California -- San Diego Br...

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