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Service logic

Service logic
Paper図書
volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj StorbackaSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Service quality

Service quality
Paper図書
volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Jr., Gary L. Frankwick, Dwayne D. GremlerSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Internal marketing, research approach, and other works

Internal marketing, research approach, and other works
Paper図書
volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Service management

Service management
Paper図書
volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen WirtzSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Marketing theory

Marketing theory
Paper図書
volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Service marketing

Service marketing
Paper図書
volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per KristenssonSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Relationship marketing

Relationship marketing
Paper図書
volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard VareySage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

Marketing communication

Marketing communication
Paper図書
volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-

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