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Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour

Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour
Paper図書
Giovanni Mattia, Alessio Di Leo, Ludovica PrincipatoPalgrave Macmillanc2021
Other Libraries in Japan
  • Subject Heading...ive dissonance Impulse buying -- Psychological aspects Impulse buying Cognitive Diss......ance cognitive Impulse buying fast (OCoLC)fst00968320 Cogni...
  • Subject Heading (ID)...ive dissonance Impulse buying -- Psychological aspects Impulse buying Cognitive Diss......ance cognitive Impulse buying fast (OCoLC)fst00968320 Cogni...

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