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超入門コトラーの「マーケティング・マネジメント」 = Introduction to Philip Kotler's "marketing management"

超入門コトラーの「マーケティング・マネジメント」 = Introduction to Philip Kotler's "marketing management"
Paper図書
安部徹也著かんき出版2014.1
Other Libraries in Japan
  • Subject Headingマーケティング Kotler, Philip, 1931-
  • Subject Heading (ID)マーケティング Kotler, Philip, 1931-

Globalization and international marketing competition

Globalization and international marketing competition
Paper図書
volume editors, Michael R. Czinkota, Charles J. Skuba ; contributors, Michael R. Czinkota ... [et al.]SAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Strategic marketing

Strategic marketing
Paper図書
volume editors, Glen Urban ... [et al.] ; contributors, John Roberts ... [et al.]SAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Creating and managing the product mix

Creating and managing the product mix
Paper図書
volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan VaradarajanSAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Analytical marketing

Analytical marketing
Paper図書
volume editor, Robert C. Blattberg ; contributors, Anne Coughlan, Lakshman Krishnamurthi, Andris A. ZoltnersSAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Marketing in the new economy

Marketing in the new economy
Paper図書
volume editor, Patrick J. Duparcq ; contributors, Patrick J. Duparcq ... [et al.]SAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

The social and ethical side of marketing

The social and ethical side of marketing
Paper図書
volume editor, Paul N. Bloom ; contributors, Sonya A. Grier, Patrick E. Murphy, Kash RanganSAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Broadening the concept and applications of marketing

Broadening the concept and applications of marketing
Paper図書
volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald ZaltmanSAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Improving the role and practice of marketing

Improving the role and practice of marketing
Paper図書
volume editor, Tim Ambler ; contributors, Patrick Barwise, Hugh Davidson, Winston FletcherSAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

Marketing theory and orientations

Marketing theory and orientations
Paper図書
volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]SAGE2012
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Kotler, Philip, 1931-
  • Subject Heading (ID)Marketing Marketing research Kotler, Philip, 1931-

マンガでやさしくわかるコトラー : Kotler

マンガでやさしくわかるコトラー : Kotler
Paper図書
安部徹也著 ; 松尾陽子マンガ原作 ; ミイダチエ作画日本能率協会マネジメントセンター2015.3.
Other Libraries in Japan
  • Subject Headingマーケティング コトラー, フィリップ Kotler, Philip, 1931-
  • Subject Heading (ID)マーケティング コトラー, フィリップ Kotler, Philip, 1931-

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