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Handbook of marketing decision models / Berend Wierenga, editor. (International series in operations research & management science ; ISOR 121)

Handbook of marketing decision models / Berend Wierenga, editor. (International series in operations research & management science ; ISOR 121)
Paper図書
Springerc2008.<DH411-B92>
National Diet Library
  • Subject HeadingMarketing -- Decision making -- Mathematical models -- Congresses.

Handbook of marketing decision models 2nd ed

Handbook of marketing decision models 2nd ed
Paper図書
Berend Wierenga, Ralf van der Lans, editorsSpringerc2017
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models
  • Subject Heading (ID)Marketing -- Decision making -- Mathematical models

Handbook of marketing decision models : hbk : pbk

Handbook of marketing decision models : hbk : pbk
Paper図書
Berend Wierenga, editorSpringerc2008
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models
  • Subject Heading (ID)Marketing -- Decision making -- Mathematical models

Principles of marketing engineering : hbk

Principles of marketing engineering : hbk
Paper図書
Gary L. Lilien, Arvind Rangaswamy, Arnaud De BruynTrafford Publisingc2007
Other Libraries in Japan
  • Subject HeadingMarketing -- Data processing Marketing -- Decision making -- Mathematical models Marketing -- Decision making ...
  • Subject Heading (ID)Marketing -- Data processing Marketing -- Decision making -- Mathematical models Marketing -- Decision making ...

Fuzzy sets in management, economics and marketing

Fuzzy sets in management, economics and marketing
Paper図書
editors, Constantin Zopounidis, Panos M. Pardalos, George BaourakisWorld Scientificc2001
Other Libraries in Japan
  • Subject Heading...matical models Marketing -- Decision making -- Mathematical models Investments -- Decision makin...
  • Subject Heading (ID)...matical models Marketing -- Decision making -- Mathematical models Investments -- Decision makin...

Marketing engineering : computer-assisted marketing analysis and planning

Marketing engineering : computer-assisted marketing analysis and planning
Paper図書
Gary L. Lilien, Arvind RangaswamyAddison-Wesleyc1998
Other Libraries in Japan
  • Subject HeadingMarketing -- Data processing Marketing -- Decision making -- Mathematical models Marketing -- Decision making ...
  • Subject Heading (ID)Marketing -- Data processing Marketing -- Decision making -- Mathematical models Marketing -- Decision making ...

Marketing decisions under uncertainty

Marketing decisions under uncertainty
Paper図書
Dung NguyenKluwer Academicc1997
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making Marketing -- Decision making -- Mathematical models Marketing research Marketing ...
  • Subject Heading (ID)Marketing -- Decision making Marketing -- Decision making -- Mathematical models Marketing research Marketing ...

Marketing decision making: a model building approach. (Holt, Rinehart and Winston marketing series)

Marketing decision making: a model building approach. (Holt, Rinehart and Winston marketing series)
Paper図書
Holt, Rinehart and Winston[1971]<DH411-21>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models. Mercadologia. Marketing -- D...

Market-share analysis : evaluating competitive marketing effectiveness

Market-share analysis : evaluating competitive marketing effectiveness
Paper図書
Lee G. Cooper, Masao NakanishiKluwer Academic Publishersc1988
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models Market share -- Mathematical ...
  • Subject Heading (ID)Marketing -- Decision making -- Mathematical models Market share -- Mathematical ...

Introduction to marketing models with Lotus 1-2-3 : pbk.

Introduction to marketing models with Lotus 1-2-3 : pbk.
Paper図書
Scott M. Smith, William R. SwinyardIrwin1988
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models Lotus 1-2-3 (Computer program...
  • Subject Heading (ID)Marketing -- Decision making -- Mathematical models Lotus 1-2-3 (Computer program...

Marketing decision making : a model-building approach

Marketing decision making : a model-building approach
Paper図書
Gary L. Lilien and Philip KotlerHarper & Rowc1983
Other Libraries in Japan
  • Subject HeadingMarketing -- Decision making -- Mathematical models
  • Subject Heading (ID)Marketing -- Decision making -- Mathematical models

Marketing ethics : conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content

Marketing ethics : conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content
Microform図書
Vitell, Scott JohnUniversity Microfilms International1986
Other Libraries in Japan
  • Subject Heading...thical aspects Marketing -- Decision making -- Mathematical models
  • Subject Heading (ID)...thical aspects Marketing -- Decision making -- Mathematical models

The simultaneous identification of and allocation of resources to effective market segments : a normative segmentation approach utilizing goal programming

The simultaneous identification of and allocation of resources to effective market segments : a normative segmentation approach utilizing goal programming
Microform図書
McGlone, Teresa AnnU.M.I.1990
Other Libraries in Japan
  • Subject HeadingMarket segmentation Marketing -- Decision making -- Mathematical models Nonprofit organizations -- Ma...
  • Subject Heading (ID)Market segmentation Marketing -- Decision making -- Mathematical models Nonprofit organizations -- Ma...

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