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Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe

Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe
Paper図書
Aneta SmolińskaP. Langc2017
Other Libraries in Japan
  • Subject Heading...onomic aspects Multiculturalism in advertising -- Europe Communication in marketing --...
  • Subject Heading (ID)...onomic aspects Multiculturalism in advertising -- Europe Communication in marketing --...

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