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The effects of comparative advertising on the department store image : an experimental analysis

The effects of comparative advertising on the department store image : an experimental analysis
Microform図書
Lincoln, Douglas JacobUniversity Microfilms International1978
Other Libraries in Japan
  • Subject HeadingPublicité comparative Grands magasins
  • Subject Heading (ID)Publicité comparative Grands magasins

Comparative vs. conventional advertising : a study of the differential effects of two promotional strategies on attitude and purchase

Comparative vs. conventional advertising : a study of the differential effects of two promotional strategies on attitude and purchase
Microform図書
Demirdjian, Zohrab S.University Microfilms International1978
Other Libraries in Japan
  • Subject HeadingPublicité comparative Marketing -- Recherche Consom...
  • Subject Heading (ID)Publicité comparative Marketing -- Recherche Consom...

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