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Trennung von Werbung und Programm im Fernsehen : Zuschauerwahrnehmung und Regulierungsoptionen / von Helmut Volpers und Bernd Holznagel ; unter Mitarbeit von Uli Bernhard, Eike Jahn und Christine Nolden. (Schriftenreihe der Medienanstalt Hamburg, Schleswig-Holstein (MA HSH) ; Bd. 2)

Trennung von Werbung und Programm im Fernsehen : Zuschauerwahrnehmung und Regulierungsoptionen / von Helmut Volpers und Bernd Holznagel ; unter Mitarbeit von Uli Bernhard, Eike Jahn und Christine Nolden. (Schriftenreihe der Medienanstalt Hamburg, Schleswig-Holstein (MA HSH) ; Bd. 2)
Paper図書
Vistasc2009.<DH435-B9>
National Diet Library
  • Subject Heading...ng -- Germany. Television advertising -- Psychological aspects. Television advertising -- La...

An experimental investigation of humor in television advertising : the effects of product type, program context, and target of humor on selected consumer cognitions

An experimental investigation of humor in television advertising : the effects of product type, program context, and target of humor on selected consumer cognitions
Microform図書
Bauerly, Ronald JohnU.M.I.1989
Other Libraries in Japan
  • Subject HeadingTelevision advertising -- Psychological aspects Humor in television
  • Subject Heading (ID)Television advertising -- Psychological aspects Humor in television

How television programs affect emotional response to commercials

How television programs affect emotional response to commercials
Microform図書
Broach, Vance Carter, JrU.M.I.1988
Other Libraries in Japan
  • Subject HeadingTelevision advertising -- Psychological aspects Television programs -- Psycho...
  • Subject Heading (ID)Television advertising -- Psychological aspects Television programs -- Psycho...

Contextual effects on responses to advertising : the role of emotion types

Contextual effects on responses to advertising : the role of emotion types
Microform図書
Anderson, Helen HillU.M.I.1989
Other Libraries in Japan
  • Subject HeadingTelevision advertising -- Psychological aspects Advertising -- Psychological ...
  • Subject Heading (ID)Television advertising -- Psychological aspects Advertising -- Psychological ...

Semiotics of advertisements pbk. 1. Aufl

Semiotics of advertisements pbk. 1. Aufl
Paper図書
[general editor Leonard M. Henny]Edition Herodotc1987
Other Libraries in Japan
  • Subject Heading...ogical aspects Television advertising -- Psychological aspects Visual perception Signs and s...
  • Subject Heading (ID)...ogical aspects Television advertising -- Psychological aspects Visual perception Signs and s...

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