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The differential effect of buying task (gift vs. self-use) on the usage of product evaluations in the formation of purchase likelihoods

The differential effect of buying task (gift vs. self-use) on the usage of product evaluations in the formation of purchase likelihoods
Microform図書
Banks, Sharon KendallUniversity Microfilms International1980
Other Libraries in Japan
  • Subject Heading...ogical aspects Wettbewerbsbeschränkung / Markenartikel / Marktforschung / USA
  • Subject Heading (ID)...ogical aspects Wettbewerbsbeschränkung / Markenartikel / Marktforschung / USA

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