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Humor in advertising : classic perspectives and new insights : hbk

Humor in advertising : classic perspectives and new insights : hbk
Paper図書
edited by Marc G. Weinberger, Charles S. Gulas, Charles R. TaylorRoutledge2021
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising
  • Subject Heading (ID)Wit and humor in advertising

The moderating influence of humor and program context on the relationship between attitude-toward-the-ad and brand attitude

The moderating influence of humor and program context on the relationship between attitude-toward-the-ad and brand attitude
Microform図書
Pharr, Julie MooreU.M.I.1987
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Consumers -- Attitudes Consum...
  • Subject Heading (ID)Wit and humor in advertising Consumers -- Attitudes Consum...

On humor and humor in advertising

On humor and humor in advertising
Microform図書
Speck, Paul SurgiU.M.I.1987
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Wit and humor Communication -...
  • Subject Heading (ID)Wit and humor in advertising Wit and humor Communication -...

Humor in advertising : applications of a hierarchy of effects paradigm

Humor in advertising : applications of a hierarchy of effects paradigm
Microform図書
Madden, Thomas JustinUniversity Microfilms International1982
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Advertising -- Psychological ...
  • Subject Heading (ID)Wit and humor in advertising Advertising -- Psychological ...

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