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新しい広告効果測定法
新しい広告効果測定法
Paper
Digital
図書
障害者向け資料あり
山中二郎 著
産業能率短期大学出版部
1974
<DH428-97>
Available online
National Diet Library
Other Libraries in Japan
入門広告の仕事 2 広告管理の実際 (日経video)
入門広告の仕事 2 広告管理の実際 (日経video)
Recording Media
映像資料
宮原義友, 小林貞夫 監修
日本経済新聞社
[2006]
<YL211-H4642>
National Diet Library
Contents
...徴(3)広告効果をどう測るか:
新しい広告効果測定法
,効果を測定する3つのレベル(到達,態度,行動)(4)良い広...
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