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Studying healthcare from a marketing perspective

Studying healthcare from a marketing perspective
Paper図書
Dawn Iacobucci, Deidre Popovichnow Publishersc2022
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Privacy and consumer empowerment in online advertising

Privacy and consumer empowerment in online advertising
Paper図書
W. Jason Choi, Kinshuk Jerathnow Publishersc2022
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Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era

Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era
Paper図書
Alvin J. Silk, Ernst R. Berndtnow Publishersc2021
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Brands : an integrated marketing, finance, and societal perspective

Brands : an integrated marketing, finance, and societal perspective
Paper図書
Bobby J. Caldernow Publishersc2020
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Machine learning in marketing : overview, learning strategies, applications, and future developments

Machine learning in marketing : overview, learning strategies, applications, and future developments
Paper図書
Vinicius Andrade Breinow Publishersc2020
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Crowdfunding platforms : ecosystem and evolution

Crowdfunding platforms : ecosystem and evolution
Paper図書
Yee Heng Tan, Srinivas K. Reddynow Publishersc2020
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A practical approach to sales compensation : what do we know now? what should we know in the future?

A practical approach to sales compensation : what do we know now? what should we know in the future?
Paper図書
Doug J. Chung, Byungyeon Kim, Niladri B. Syamnow Publishersc2020
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Consumer culture theory : development, critique, application and prospects

Consumer culture theory : development, critique, application and prospects
Paper図書
Eric Arnould ... [et al.]now Publishersc2019
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A chronology of health care marketing research

A chronology of health care marketing research
Paper図書
Dawn Iacobuccinow Publishersc2019
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The impact of risk communication on consumption and consumer well-being

The impact of risk communication on consumption and consumer well-being
Paper図書
Ingrid M. Martin, David W. Stewartnow Publishersc2019
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Structural models of the prescription drug market

Structural models of the prescription drug market
Paper図書
Andrew T. Ching, Manuel Hermosilla, Qiang Liunow Publishersc2019
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Measurement in marketing

Measurement in marketing
Paper図書
Hans Baumgartner, Bert Weijtersnow Publishersc2019
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Multichannel retailing : a review and research agenda

Multichannel retailing : a review and research agenda
Paper図書
Huan Liu, Lara Lobschat, Peter C. Verhoefnow Publishersc2018
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Sales force compensation : trends and research opportunities

Sales force compensation : trends and research opportunities
Paper図書
Dominique Rouziès, Vincent Onyemahnow Publishersc2018
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Modeling dynamic relations among marketing and performance metrics

Modeling dynamic relations among marketing and performance metrics
Paper図書
Koen H. Pauwelsnow Publishersc2018
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Consumer informational privacy : current knowledge and research directions

Consumer informational privacy : current knowledge and research directions
Paper図書
Frank T. Beke, Felix Eggers, Peter C. Verhoefnow Publishersc2018
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From doubt to functionality : an imagery story

From doubt to functionality : an imagery story
Paper図書
Rashmi Adavalnow Publishersc2018
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Entertainment marketing

Entertainment marketing
Paper図書
Natasha Zhang Foutznow Publishersc2017
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Experimental economics in marketing

Experimental economics in marketing
Paper図書
Ernan Haruvynow Publishersc2016
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The information-economics perspective on brand equity

The information-economics perspective on brand equity
Paper図書
Tülin Erdem, Joffre Swaitnow Publishersc2016
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