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Principles and practices of marketing communications

Principles and practices of marketing communications
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan

The client-agency relationship

The client-agency relationship
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

The life cycle of a product

The life cycle of a product
Paper図書
edited by Alton KetchumInterpublic Pres, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Fundamental communications research

Fundamental communications research
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Budget making

Budget making
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

The background of distribution and marketing

The background of distribution and marketing
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

The role of ethics in advertising

The role of ethics in advertising
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

The creative approach

The creative approach
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Ways to more effective TV and radio advertising

Ways to more effective TV and radio advertising
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Public relations

Public relations
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Modern marketing worldwide

Modern marketing worldwide
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

The economics of advertising growth

The economics of advertising growth
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Managing innovation and change

Managing innovation and change
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Marketing vision

Marketing vision
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Advertising media

Advertising media
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Ways to more effective print advertising

Ways to more effective print advertising
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Managing the advertising agency : development of the advertising agency : our principles of management

Managing the advertising agency : development of the advertising agency : our principles of management
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Accountability

Accountability
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Art in advertising

Art in advertising
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications

Sales promotion

Sales promotion
Paper図書
edited by Alton KetchumInterpublic Press, Simon and Schusterc1967
Other Libraries in Japan
  • Related MaterialPrinciples and practices of marketing communications
  • Periodical TitlePrinciples and practices of marketing communications
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