デジタル・サービタイゼーション : 企業間関係および市場感知能力が製造業のサービス化へ与える影響

• 資料種別: 記事
• タイトル: デジタル・サービタイゼーション : 企業間関係および市場感知能力が製造業のサービス化へ与える影響
• 著者・編者: 須賀 涼太; 西岡 健一; 南 知惠子
• 著者標目: 須賀 涼太; 西岡 健一; 南 知惠子
• 並列タイトル等: Digital Servitization : The Effect of Buyer-Seller Relationships and Market Sensing on the Servitization of Manufacturing
• タイトル（掲載誌）: 流通研究 = International journal of marketing & distribution / 日本商業学会 編
• 巻号年月日等（掲載誌）: 27(1・2):2024.9
• 掲載巻: 27
• 掲載号: 1・2
• 掲載ページ: 19-36
• 掲載年月日（W3CDTF）: 2024-09
• ISSN（掲載誌）: 1345-9015
• ISSN-L（掲載誌）: 1345-9015
• 出版事項（掲載誌）: [神戸] : [日本商業学会]
• 出版地（国名コード）: JP
• 本文の言語コード: jpn
• 件名標目: デジタル・トランスフォーメーション; サービタイゼーション; デジタル・サービタイゼーション; 企業間関係; 市場感知能力; ICT
• NDLC: ZD25
• 対象利用者: 一般
• 所蔵機関: 国立国会図書館
• 請求記号: Z71-B410
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館雑誌記事索引; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 034014186; http://id.ndl.go.jp/bib/034014186
• 整理区分コード: 632

• 要約等: <p>本論文の目的は，製造業がデジタル・トランスフォーメーションを背景にサービス化を推進する際に，組織資源である企業間関係，組織能力である市場感知能力がいかに影響を与えるかを明らかにすることにある。製造業勤務者に質問紙調査を行い，サービス化程度を従属変数とし，情報通信技術，サプライヤーとの関係性，顧客との関係性，市場感知能力，さらに市場感知能力と企業間関係との交互作用を説明変数候補とするモデルを階層的重回帰分析により検証した。分析結果から，情報通信技術，顧客関係，市場感知能力がサービス化に影響することが示され，また，サプライヤーとの関係性は単独では影響を持たないが，市場感知能力との交互作用によりサービス化に影響することが示された。これらの結果により，製造業のサービス化は，従来の研究では看過されてきた企業間関係と市場感知能力というマーケティングに関する資源が重要な役割を果たすことが明らかになった。</p>
• DOI: 10.5844/jsmd.27.1-2_19
• オンライン閲覧公開範囲: インターネット公開
• 連携機関・データベース: 科学技術振興機構 : J-STAGE; http://www.jstage.jst.go.jp

• 要約等: <p>本論文の目的は，製造業がデジタル・トランスフォーメーションを背景にサービス化を推進する際に，組織資源である企業間関係，組織能力である市場感知能力がいかに影響を与えるかを明らかにすることにある。製造業勤務者に質問紙調査を行い，サービス化程度を従属変数とし，情報通信技術，サプライヤーとの関係性，顧客との関係性，市場感知能力，さらに市場感知能力と企業間関係との交互作用を説明変数候補とするモデルを階層的重回帰分析により検証した。分析結果から，情報通信技術，顧客関係，市場感知能力がサービス化に影響することが示され，また，サプライヤーとの関係性は単独では影響を持たないが，市場感知能力との交互作用によりサービス化に影響することが示された。これらの結果により，製造業のサービス化は，従来の研究では看過されてきた企業間関係と市場感知能力というマーケティングに関する資源が重要な役割を果たすことが明らかになった。</p>
• DOI: 10.5844/jsmd.27.1-2_19; https://doi.org/10.5844/jsmd.27.1-2_19
• 関連情報（URI）: http://id.ndl.go.jp/bib/034014186; https://ndlsearch.ndl.go.jp/books/R000000004-I034014186; https://www.jstage.jst.go.jp/article/jsmd/27/1-2/27_19/_pdf
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• 連携機関・データベース: 国立情報学研究所 : CiNii Research; https://cir.nii.ac.jp/
• 提供元機関・データベース: Japan Link Center; https://japanlinkcenter.org/top; 雑誌記事索引データベース; https://ndlsearch.ndl.go.jp; Crossref; https://www.crossref.org; 科学研究費助成事業データベース; https://kaken.nii.ac.jp/ja
• 書誌ID（NDLBibID）: 034014186; http://id.ndl.go.jp/bib/034014186