データ分析への関心を高めるための演習授業の試み : 心理学的調査を活用したデータサイエンス教育の実践

• 資料種別: 記事
• タイトル: データ分析への関心を高めるための演習授業の試み : 心理学的調査を活用したデータサイエンス教育の実践
• 著者・編者: 髙橋 宗良
• 著者標目: 髙橋 宗良
• 並列タイトル等: Enhancing interest in data analysis : A practical approach to data science education using psychological surveys
• タイトル（掲載誌）: 玉川大学工学部紀要 = Memoirs of the College of Engineering, Tamagawa University
• 巻号年月日等（掲載誌）: (60):2025
• 掲載号: 60
• 掲載ページ: 15-23
• 掲載年月日（W3CDTF）: 2025
• ISSN（掲載誌）: 0371-5981
• ISSN-L（掲載誌）: 0371-5981
• 出版事項（掲載誌）: 町田 : 玉川大学工学部
• 出版地（国名コード）: JP
• 本文の言語コード: jpn
• 件名標目: data science; course design; psychology; behavioral economy; Big Five; sensory test
• NDLC: ZM2
• 対象利用者: 一般
• 所蔵機関: 国立国会図書館
• 請求記号: Z14-330
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館雑誌記事索引; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 034258752; http://id.ndl.go.jp/bib/034258752
• 整理区分コード: 632

• 要約等: In recent years, data science has become an essential skill across various fields, where students are expected to collect, analyze, and interpret data effectively. However, many students perceive data analysis as too abstract or mathematical, making it difficult for them to engage with. To address this issue, we designed an applied data science course incorporating psychological exercises to provide a more tangible and engaging approach to data analysis. Students participated in two key activities: (1) a Big Five personality test to visualize and analyze personality traits within the class and (2) a blind vs. branded taste test of Pepsi and Coca-Cola to examine the influence of brand names on sensory evaluation and willingness to pay (WTP). These exercises fostered active learning and increased student interest, leading more students to consider data science-related research. This paper discusses the course design, student responses, and its educational impact.
• DOI: 10.15045/0002000472; https://doi.org/10.15045/0002000472
• オンライン閲覧公開範囲: インターネット公開
• 連携機関・データベース: 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）; https://irdb.nii.ac.jp
• 提供元機関・データベース: 玉川大学 : 玉川大学学術リポジトリ

• 要約等: In recent years, data science has become an essential skill across various fields, where students are expected to collect, analyze, and interpret data effectively. However, many students perceive data analysis as too abstract or mathematical, making it difficult for them to engage with. To address this issue, we designed an applied data science course incorporating psychological exercises to provide a more tangible and engaging approach to data analysis. Students participated in two key activities: (1) a Big Five personality test to visualize and analyze personality traits within the class and (2) a blind vs. branded taste test of Pepsi and Coca-Cola to examine the influence of brand names on sensory evaluation and willingness to pay (WTP). These exercises fostered active learning and increased student interest, leading more students to consider data science-related research. This paper discusses the course design, student responses, and its educational impact.
• DOI: 10.15045/0002000472; https://doi.org/10.15045/0002000472
• 関連情報（URI）: http://hdl.handle.net/11078/0002000472; https://tamagawa.repo.nii.ac.jp/records/2000472; http://id.ndl.go.jp/bib/034258752; https://ndlsearch.ndl.go.jp/books/R000000004-I034258752
• 連携機関・データベース: 国立情報学研究所 : CiNii Research; https://cir.nii.ac.jp/
• 提供元機関・データベース: Japan Link Center; https://japanlinkcenter.org/top; 学術機関リポジトリデータベース; https://irdb.nii.ac.jp; 雑誌記事索引データベース; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 034258752; http://id.ndl.go.jp/bib/034258752