Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence

• 資料種別: 図書
• タイトル: Consumer Categorization of Hybrid Products : The Applicability of Fuzzy-based Approach for Managing the Technology Convergence
• 著者・編者: Nishimoto, Akihiro
• 著者標目: Nishimoto, Akihiro
• 出版事項: Atlantis Press
• 出版年月日等: 2010-12
• 出版年（W3CDTF）: 2010-12
• タイトル（掲載誌）: ICEBI2010 : Electronic-Business Intelligence : For Corporate Competitive Advantages in the Age of Emerging Technologies & Globalization : The 2010 International Conference on E-Business Intelligence
• 掲載ページ: 548-553
• 本文の言語コード: eng
• 件名標目: categorization; hybrid product; fuzzy-based approach; technology convergence; ビジネス・経営・産業
• NDC: 336
• 対象利用者: 一般
• 一般注記: Advances in Intelligent Systems Research; 569; The central issue in this research is the product management. Especially, hybrid products are focused. It is the one that is integrated more than two category technologies into one product. It has been getting a lot of attention as the new approach of the product development. However, there is the category problem. As hybrid product has more than two category technologies, it does not be categorized explicitly. Therefore, marketing manager cannot build the strategy in the explicit category. For this managerial problem, we applied the fuzzy-based approach and demonstrate the appropriate category and marketing strategy for the hybrid product.
• 一次資料へのリンクURL: https://barrel.repo.nii.ac.jp/?action=repository_action_common_download&item_id=4039&item_no=1&attribute_id=18&file_no=1
• オンライン閲覧公開範囲: 限定公開
• 著作権情報: © Atlantis Press. This article is distributed under the terms of the Creative Commons Attribution License, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited.
• 連携機関・データベース: 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）; https://irdb.nii.ac.jp
• 提供元機関・データベース: 小樽商科大学 : 小樽商科大学学術成果コレクション