タイトル(掲載誌)Active learning project sequence report
一般注記type:text
Our proposer, adidas, gave this requirement that we, as a brand, must consider the ways of how to make consumers feel "safety and security" all the time. In addition, they didn't want us to make products which are related with safety and security. When we think how we can make consumers feel safety and security through the brand, the sports products flashed across our mind. Therefore, we struggled how we carry this project forward without making any sports products. At first, we had a man-in-the-street interview. We asked what brand of sports the consumers imagine as the safety and security brand. The reason why we had a man-in-the-street is that we would like to understand whether the customers recognize adidas as the safety and security brand. When they buy products, well known brands and design are important for almost all people. Therefore, we focus the way how we build new brand image.
We first defined the meaning of "safety" and "security". After that, we verified what brand of sports the consumers imagine as the safety and security brand.
We propose "Positive Cycle" business model to satisfy the stakeholders' need. There are mainly three points.
Student final reports
Group 9
一次資料へのリンクURLhttps://koara.lib.keio.ac.jp/xoonips/modules/xoonips/download.php?koara_id=KO40002003-00002010-0309
連携機関・データベース国立情報学研究所 : 学術機関リポジトリデータベース(IRDB)(機関リポジトリ)