一般注記Introduction: What we want -- We want profits higher than risks -- We have thoughts, some erroneous -- We have emotions, some misleading -- We want to play, and win -- We join herds and inflate bubbles -- We want self-control and mental accounts -- We want to save for tomorrow and spend it today -- We want hope for riches and freedom from the fear of poverty -- We have similar wants and different ones -- We want to face no losses -- We want to pay no taxes -- We want high status and proper respect -- We want to stay true to our values -- We want fairness -- We want to invest in our children and families -- We want education, advice, and protection -- Conclusion: What we have.
"Learn the lessons of behavioral finance"--Dust jacket.