一般注記Introduction: Pepsi Cola versus death -- Pepsi Cola versus death -- The cultural turn -- Definitions: orientalism and culture -- The argument -- Some caveats -- Chapter outline -- The embattled West -- Western confidence, Western crisis -- The hybridity of war -- Savage wars of peace: the colonial context -- The twentieth century: "yellow peril" and "ancient hatreds" -- Rethinking war and culture -- Why culture matters -- Culture, colonialism, and myth -- War and the exotic -- Tribal war and primitive fantasies -- Eastern wisdom? Texts and contexts -- Strength and weakness -- Culture and war: rethinking the relationship -- Watching the rising sun: observing Japan at war -- Conclusion -- The ghost of Genghis: Mongols in the Western imagination -- Introduction -- Monsters or marvels? -- Unveiling the captains -- The Mongols romanticised -- Conclusion: the West v. itself -- Exotic enemy? America, the Taliban and the fog of culture -- A war of cultures -- Busted flush or deathless army? -- The Taliban: rise, fall and rise -- The fog of culture -- Breakers of tradition -- Conclusion -- Divine victory: Israel, Hizballa and the July War -- The July War -- Israelis and Arabs at war -- Great expectations, tough surprises -- Great expectations -- Psywar and self-portraits: the propaganda war -- Making culture local -- Conclusion -- Conclusion: beyond the Wild East -- Beyond the Wild East.