一般注記Introduction: From ink to link -- Pt. 1: Communicating whatever we please -- Messy, unethical and opinionated origins -- Select and noteworthy happenings -- An explosion of opinion -- Playing with fire -- "Bible, ax and newspapers" -- A brief flowering -- The world's great informer -- Every species of intelligence -- Pt. 2: Furnishing the world with a new set of nerves -- A great moral organ -- The true Church of England -- The Steam Intellect Society -- We are all learning to move together -- A vast agora -- I order five virgins -- The few dozen lines of drivel -- A press typhoon-- The waning power of the harlot -- Pt. 3: The gilded age -- A fluid mass -- The brute force of monopoly -- Sorrow, sorrow, ever more -- A well-conducted press -- So will it be goodbye to Fleet Street? -- I really loathe people with power -- Deregulation -- Boom and decline -- Owners, news and celebrity -- Pt. 4: The engine of opportunity -- Chain reaction -- Utopia or dystopia? -- What the internet does to the business of news -- Pt. 5: Rethinking journalism again -- Complexity -- Frontiers fade and vanish -- Ink marks on squashed trees -- Comparison and choice -- The downside risks of choice -- Authority -- Manipulation -- Objectivity under strain -- The advantages and drawbacks of institutions -- The management of abundance -- New media and change: a case study -- Conclusion -- Pt. 6: The business model crumbles -- Over a cliff -- Print is not dead -- Palliative care for print -- Flipping to digital -- Making people pay: walls and meters -- The demand for news -- What we don't know about online news -- Pt. 7: Credibility crumbles -- Newsroom culture -- Operation motorman -- Phone hacking -- "Quality" and "seriousness" -- Trust and authority -- A spell is broken -- Pt. 8: The Leveson judgement -- Diagnosis -- Prescription -- A third way -- Regulation's future -- Plurality -- Pt. 9: Throwing spaghetti at the wall -- Four core tasks -- We were having journalistic moments! -- Error is useful -- Pt. 10: Clues to the future -- Business models -- From the ashes of dead trees.