ISBN1138549444 (paperback)
1138549436 (hardback)
9781138549449 (paperback)
9781138549432 (hardback)
数量xvi, 208 pages : ; 24 cm.
寄与者edited by Fabian Jintae Froese.
一般注記1. Introduction: Korea -- Land of Great Opportunities / Fabian Jintae Froese -- Part I: Business Environment 2. Economic Environment / You-il Lee and Richard Lee -- 3. Political Environment: Between Systemic Informality and Attempted Formality / Jitendra Uttam -- 4. Cultural Environment: Cultural Context, Informal Networks and Yongo / Sven Horak -- Part II: Market Access 5. Market Entry: Inbound Foreign Direct Investment / FDI -- into Korea / In Heock (Ian) Lee -- 6. Exporting to Korea / Justin Paul and Hyunji Lee -- 7. Cross-border Mergers and Acquisitions in South Korea / Yi Yang and Yong Suhk Pak -- 8. Learning from Korea / Martin Hemmert -- Part III: Marketing and Managing in Korea 9. Marketing in Korea / Fabian Jintae Froese and Sarah Reckelkamm -- 10. Human Resource Management in Korea / Jinxi Michelle Li and Fabian Jintae Froese -- 11. Expatriates in Korea: Live to Work or Work to Live? / Samuel Davies and Fabian Jintae Froese -- 12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur / Stephan Gerschewski.