ISBN149620056X (hardcover)
9781496200563 (hardcover)
数量xxxiii, 214 pages ; ; 24 cm
寄与者edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
一般注記Between fame and infamy: the dialectical tension in Jamaica's nation brand / Hume Johnson -- Branding the nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of "paradise": tourism discourses and the lived realities of Jamaican women in the United States / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Kasafi Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint-Loubert-- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.