Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children, " held in Provence, France, July 1-3, 1984, ...
Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children, " held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association.