The International encyclopedia of marketing / European Marketing Confederation ; the original NIMA marketing lexicon was realized under the responsibility of the following editorial boad, Eric Waarts ... [et al.] ; the English translation has been edited by Michael Thomas, Stan Paliwoda.
The International encyclopedia of marketing / European Marketing Confederation ; the original NIMA marketing lexicon was realized under the responsibility of the following editorial boad, Eric Waarts ... [et al.] ; the English translation has been edited by Michael Thomas, Stan Paliwoda.