"This volume is the result of the fourth ConsumAsiaN workshop, 'Asian Advertising and Media' held at the University of Hong Kong, April 22-25, 1998......
"This volume is the result of the fourth ConsumAsiaN workshop, 'Asian Advertising and Media' held at the University of Hong Kong, April 22-25, 1998..."--p. vii.
Related URL: Table of Contents http: //www.loc.gov/catdir/toc/fy02/00046669.html.
書誌注記
Includes bibliographical references (p. 292-309) and index.