Report on a survey conducted by the National Opinion Research Center of the University of Chicago, analyzed and interpreted by P. F. Lazarsfeld and P....
Report on a survey conducted by the National Opinion Research Center of the University of Chicago, analyzed and interpreted by P. F. Lazarsfeld and P. L. Kendall of the Bureau of Applied Social Research, Columbia University, and sponsored by the National Association of Broadcasters.
Reprint of the ed. published by Prentice-Hall, New York.