The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse. (A Century of marketing) (Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.)
The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse.
(A Century of marketing) (Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.)