Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

• 資料種別: 図書
• ISBN: 1591396190 (hardcover : alk. paper); 9781591396192 (hardcover : alk. paper)
• タイトル: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
• 著者標目: Kim, W. Chan ( 01008028 )典拠; Mauborgne, Renée ( 01008050 )典拠
• 出版事項: Boston, Mass. : Harvard Business School Press
• 出版年月日等: c2005.
• 出版年（W3CDTF）: 2005
• 数量: xv, 240 p. : ill. ; 25 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: New products.; Market segmentation.; Strategisch management.; Marktsegmentatie.; Produits nouveaux.; Segmentation du marché.
• LCC: HF5415.153
• DDC: 658.8/02
• NDLC: DH215
• 一般注記: Related URL: Table of contents http: //www.loc.gov/catdir/toc/ecip0422/2004020857.html.
• 書誌注記: Includes bibliographical references (p. [223]-229) and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH215-B22
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000008537347; http://id.ndl.go.jp/bib/000008537347
• LC control number: 2004020857; https://lccn.loc.gov/2004020857
• OCLC番号: 56421900; https://www.worldcat.org/oclc/56421900
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Creating blue oceansAnalytical tools and frameworksReconstruct market boundaries...
• 要約等: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competi...