The silver market phenomenon : business opportunities in an era of demographic change / Florian Kohlbacher, Cornelius Herstatt, editors.

• 資料種別: 図書
• ISBN: 9783540753308 (acid-free paper); 3540753303 (acid-free paper)
• タイトル: The silver market phenomenon : business opportunities in an era of demographic change / Florian Kohlbacher, Cornelius Herstatt, editors.
• 著者標目: Kohlbacher, Florian ( 001178762 )典拠; Herstatt, Cornelius ( 001141006 )典拠
• 出版事項: Berlin : Springer
• 出版年月日等: c2008.
• 出版年（W3CDTF）: 2008
• 数量: xxxv, 505 p. : ill. ; 25 cm.
• 出版地（国名コード）: DE
• 本文の言語コード: eng
• 件名標目: Older consumers.; Marketing -- Social aspects.; Population aging -- Economic aspects.; Target marketing.; Consumer behavior.; Demografie.; Marketing.
• LCC: HF5415.332.O43; HF5414
• DDC: 658.800846
• NDLC: DH411
• 書誌注記: Includes bibliographical references.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B70
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000010034100; http://id.ndl.go.jp/bib/000010034100
• LC control number: 2008930071; https://lccn.loc.gov/2008930071
• OCLC番号: 227033862; https://www.worldcat.org/oclc/227033862
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: The demographic shift : challenges, chances, perspectivesInnovation, design and product development for the Silver MarketMarketing for the Silver Mark...