"Before setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which w...
資料詳細
内容細目：
The past, the present, and the future of marketing decision models / Berend WierengaDevelopments in conjoint analysis / Vithala R. RaoInteractive cons...
要約等：
"The Handbook of Marketing Decision Models presents the state of the art in marketing decision models, dealing with new modeling areas such as custome...
"Before setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which was held in May 27th, 2006, in Athens, Greece"--Pref.