ISBN9781472429452 (hardcover ; alk. paper)
1472429451 (hardcover ; alk. paper)
9781472429469 (ebook)
147242946X (ebook)
9781472429476 (epub)
1472429478 (epub)
著者・編者edited by Anastasia Belina-Johnson and Derek B. Scott.
資料の内容に関する注記The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of different aspects concerning marketing, audience development, promotion, arts administration and the economic issues that beset opera professionals. The aim of the editors has been to put together a collection of essays that forms a coherent whole by engaging with a single theme (business), although these essays differ in their particular choice of topic and critical perspective. The essays bring the study of opera up to the twenty-first century, and are distinguished by their concern with the business of opera here and now in a globalized market. That means newly commissioned opera, sponsorship, state funding for opera and the production and marketing of historic opera in the twenty-first century.
書誌注記Includes bibliographical references and index.